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From Code to Customers: Publish an App on iTunes

Written by: AppCoreLabs 
September 1, 2018

If you've just created an app and are ready to share it with the masses, publishing an IOS app on iTunes should be your next task. According to Statista, as of June 2017, 180 billion apps had been downloaded from the Apple iTunes store.

Since the iTunes app store launched back in July of 2008 it has been enjoying popularity and consistent growth. The top app category has been gaming, which is no surprise.

Clash of Clans and Clash Royale were the top grossing gaming apps with each generating more than 1 million U.S. dollars in revenue per day.

Sound like revenue you'd be interested in?

Whether you're looking for exposure, increased revenue, or an effective way to distribute your app, the iTunes store is a viable channel. But first things first. Make sure that your IOS app is ready to be submitted for review. Check out the Apple's App Store Review guidelines.

Publishing An IOS App

Once you've confirmed your app is ready for publishing, use these key steps to get your app published in iTunes:

First, make sure you have an iTunes Connect account. iTunes Connect is a suite of tools used to manage content and apps sold on the iTunes store.

1.     Login to iTunes Connect. Accept the agreements and enter your tax and banking information.

2.     Add users and assign roles.

3.     In the My Apps section, add your app to your account so your app's information, such as name, description, and keywords, is ready for delivery and distribution on the App Store.

Publishing an IOS App in the iTunes Store - AppCore Labs

4.    Select the platform and enter other details such as name and SKU. Click Create.

Publishing an IOS App in the iTunes Store - AppCore Labs

5.     You can upload multiple builds using either Xcode or Application Loader, and then view the builds and variants in iTunes Connect.

6.     View iOS builds.

Publishing an IOS App in the iTunes Store - AppCore Labs

7.      Beta test your IOS app using TestFlight. TestFlight lets you distribute beta builds of your app to testers and collect feedback. Note: TestFlight beta testing is optional. You can submit your app for review without using it.

Publishing an IOS App in the iTunes Store - AppCore Labs

8.      Choose the build before you submit to review.

Publishing an IOS App in the iTunes Store - AppCore Labs

9.       Submit your app to App Review to start the review process for making your app available on the App Store.

10.    Create a new version. In the New Version dialog, enter the App Store version number, and click Create.

That's it. According to Apple, 90% of apps are reviewed in 48 hours.

Publishing an IOS App in the iTunes Store - AppCore Labs

You can monitor your app's status, usage, and sales within iTunes Connect.

Publishing an IOS App in the iTunes Store - AppCore Labs

Still have questions?

Feel free to connect with us anytime by clicking here.

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